At the moment, CBN, or cannabinol is soaring in popularity.
That could be significant news for companies, like Xebra Brands (CSE: XBRA) (OTCQB: XBRAF), which is launching one of the only beverages in Canada with CBN, Vicious Citrus.
According to Benzinga.com, “Studies have shown that THC works synergistically with other cannabinoids to enhance the overall effect when consumed together. CBN is a cannabinoid that both consumers and researchers have expressed growing excitement about for its adult-use effects and potential medicinal benefits.” Other cannabis companies benefiting from the cannabis beverage boom include Aurora Cannabis (NASDAQ: ACB) (TSX: ACB), Canopy Growth (TSX: WEED) (NASDAQ: CGC), Tilray Inc. (NASDAQ: TLRY) (TSX: TLRY), and OrganiGram Holdings (NASDAQ: OGI) (TSX: OGI).
In addition, according to Grand View Research, the market could be worth $2.8 billion by 2025. “The rising popularity of wellness drinks is also expected to support the demand over the forecast period. The legalization of cannabis for medical and recreational purposes has had a strong impact on the sales of alcoholic drinks. As a result, many alcohol manufacturers are investing in the growing trend of marijuana-infused drinks,” they noted.