Global Pandemic Fueling Exponential Growth for Virtual Events


The global health crisis has helped to usher in a new digital transformation marked by accelerating adoption of various technologies including the rapid rise in demand for video and virtual events, as well for augmented reality solutions.  For one, video conferencing has become one of the most vital parts of life for millions working and schooling from home. According to Reuters, “Video-conferencing platforms, once used mostly as a technological substitute for in-person meetings, became a vital part of day-to-day life this year for people stuck at home under coronavirus restrictions, be it for work, school or socializing.”

Two, according to ReportLinker, the pandemic has forced companies to shift towards more advanced and virtual solutions, which is expected to act as a major catalyst for the augmented reality services market.  As reported, “Increasing demand for augmented reality in various end-use industries post outbreak is expected to generate a higher demand for augmented reality services. For instance, according to Analytics Insights magazine published in April 2020, the demand for AR, VR, and other new-age technologies is escalating” due to the pandemic.