Back In December 2020, the company announced a sample production run of “Doc Wylder’s Infused Lemonades.”(8)
In 2021, though, the progress of Doc Wylder’s has exceeded the most bullish of expectations.
SponsorsOne, back in March, announced that all four flavors of Doc Wylder’s Infused Lemonades could be purchased online.(9)
However, April saw Doc Wylder’s find even more success from the distribution and logistics side of the equation.
On April 12, 2021, SponsorsOne announced that distributor orders for Doc Wylder’s exceeded expectations in the Northeast. In fact, the order placed by Vintage Imports, SponsorsOne’s Northeast distributor, was five times larger than initially indicated.(10)
Myles Bartholomew, CEO of SponsorsOne, said: “our distributors have completed the presale to the retail channel and have indicated high demand from retail as a result of these presale presentations which were led by the management of our beverage division PBC and head of S1 Brands, Kevin Swadish.”(10)
William Mickel, Managing Director – New York Director of Craft Spirits, Vintage Imports Inc. also said, ”We are very excited to introduce Doc Wylders to our industry partners in the Northeast. Doc Wylders is not only delicious and gluten-free, but with no sugar and a unique resealable, cold-sleeved package, the brand is in a category of its own. No other product on the market is able to deliver all of the unique attributes and overall quality of the four various spirit-infused lemonade flavors which Doc Wylders is introducing.”(10)
On April 6, 2021, SponsorsOne also announced that one of the largest wine distribution networks In California, Classic Wines of California, signed on to distribute Doc Wylder’s.(3)
Myles Bartholomew, CEO of SponsorsOne, said: “This distribution agreement with Classic Wines gives us an immediate large-scale reach in the State of California as we build out our national distribution network. California will be a significant market for Doc Wylder’s and all our spirit brands.”(3)
“We are extremely bullish on the Doc Wylder’s product and think you have a winner,” stated Damon Franzia, California General Sales Manager for Classic Wines of California.(3)
With the agreements with Classic Wines and Vintage Imports, SponsorsOne now has distribution deals in California, New York, New Jersey, Pennsylvania, Massachusetts, Florida, Georgia, Alabama, Arizona, Nevada, and New Mexico.(3)
And, with this recent news release, the company has now moved into Washington State.
SponsorsOne Completes Western USA Distribution Footprint
SponsorsOne’s Uniquely Positioned To Disrupt CB and He-mp
“Do your customers show a real passion for your product? Do they post images of your product on social media? We are looking for brands that have huge ambitions but small marketing budgets. We will build you a direct-to-consumer marketplace through social media. Imagine thousands of users influencing thousands of friends every day!”(6)
This is how SponsorsOne describes itself on its landing page for CB brands to use its services. Judging by SponsorsOne’s track record, it’s already significantly grown many successful brands in the space.
SponsorsOne initially entered the CB Wellness Market roughly two years by partnering with Signature Devices (SDVI), the creator of the world’s first 120mg CB patch.(4)
Since then, SponsorsOne has grown its GO Nutraceutical branded line of “Cann-a-bis 2.0” products, including an oral dissolvable CB tablet.(7)
SponsorsOne, on March 30, 2021, also secured a five-year purchase and manufacturing supply agreement with a six-generation to-bacco cultivation and processing company that has served the domestic and international to-bacco industry for over 150 years.(5)
Besides having extensive acreage, SponsorsOne’s manufacturing partner also secured multiple supply contracts with experienced he-mp farmers, cultivating thousands of acres in one of the best agricultural lands in multiple states and overseas.(5)
On April 20, 2021, though, SponsorsOne announced its entry into the pre-rolled smokable he-mp market.(5)
SponsorsOne announced the incorporation of a new subsidiary company called HS Brands Inc which plans to launch pre-rolled smokable He-mp products within the USA and Internationally.(5)
Myles Bartholomew, CEO of SponsorsOne, said: “We have secured the highest quality producer of pre-rolled smokable He-mp to deliver the quality, quantity, and consistency needed to scale a major brand in this category. The pre-rolled smokable He-mp market is looking for a leading pre-rolled product of the highest possible quality for the smoker wanting to transition away from to-bacco-based smokes to the healthier He-mp-based CB product.”
SponsorsOne anticipates the first production run of its proprietary Brand to be completed by the end of Q2 2021, shipping products in early Q3 2021, with an expected online marketing presence shortly after that.(5)
It definitely doesn’t hurt that this announcement, which was “coincidentally” made on April 20, may give the company a possible first-mover advantage in a space forecast to grow from $70-$80Mn to approximately $300-$400Mn by 2025.(5)
The No. 2 SPONF Potential Catalyst
SponsorsOne Announces Doc Wylder's Line of Premium Infused Lemonade is Coming to Canada
Company Signed Exclusive Sales Agent Agreement to start with roll out in Western Canada
WATERLOO, ON / ACCESSWIRE / June 14, 2021 / SponsorsOne Inc., (CSE:SPO)(Frankfurt:5SO)(OTC PINK:SPONF), a company that utilizes its proprietary platform that combines digital marketing, wholesale and retail distribution, branding, and operational & funding capital, giving it a competitive first-mover advantage in rapidly growing its proprietary brands focused in the Alcohol, Functional Beverage and He-mp Sectors, announced today that the Doc Wylder's is coming to Canada.
Myles Bartholomew, CEO of SponsorsOne, said: "We are very pleased with the exclusive sales agency agreement we executed with Trajectory Beverage Partners and are now planning the national roll out for Canada."
Under the Agreement, Trajectory Beverage Partners, a division of Diamond Estates Wine & Spirits Ltd. (TSXV:DWS), will oversee the National sales and marketing of Doc Wylder's starting in Western Canada with the goal of having Doc Wylder's in selected stores in Alberta by July with the roll-out in other markets to follow.
Tim McChesney, Senior Vice President Marketing and Business Development, Trajectory Beverage Partners, said: "We are excited to be appointed the exclusive sales and marketing agent in Canada for Doc Wylder's and believe that the unique attributes and premium quality of the product stand it apart in the growing RTD category and we anticipate good sustained demand across Canada when fully rolled out."
Read the full article here.
The No. 3 SPONF Potential Catalyst
SponsorsOne Announces the Doc Wylder's Online Store is Open for Business
WATERLOO, ON / ACCESSWIRE / June 1, 2021 / SponsorsOne Inc., (CSE:SPO)(Frankfurt:5SO)(OTC PINK:SPONF), a company that utilizes its proprietary platform that combines digital marketing, wholesale and retail distribution, branding, and operational & funding capital, giving it a competitive first-mover advantage in rapidly growing its proprietary brands focused in the Alcohol, Functional Beverage and Hemp Sectors, announced today that the Doc Wylder's store is live and taking orders, www.docwylders.com.
Myles Bartholomew, CEO of SponsorsOne, said: "Direct to Consumer is the future for the spirits market, and we are very proud to be at the forefront of this, servicing 32 states in the USA. All Doc Wylders flavors and products are in the warehouse now, and we are offering a 20% discount to the first 100 orders."
Read the full article here.
The No. 4 SPONF Potential Catalyst
SponsorsOne Increases Production Capacity to Meet Demand for Doc Wylder's
Large Scale Co-Packer set to Scale Production with Facilities on both Coasts of the USA
WATERLOO, ON / ACCESSWIRE / May 25, 2021 / SponsorsOne Inc., (CSE:SPO)(Frankfurt:5SO)(OTC PINK:SPONF), a company that utilizes its proprietary platform that combines digital marketing, wholesale and retail distribution, branding, and operational & funding capital, giving it a competitive first-mover advantage in rapidly growing its proprietary brands focused in the Alcohol, Functional Beverage and He-mp Sectors, announced today the execution of a co-packing/production agreement with Brand Force LLC, in Southern California and a partnership with Power Brands.
Myles Bartholomew, CEO of SponsorsOne, said: "Demand for Doc Wylder's has exceeded our existing production provider's capacity, and we are excited to partner with Brand Force, who will produce Doc Wylder's on both coasts. Producing on both coasts reduces logistics costs and time to market as we scale Doc Wylder's across the USA and internationally."
This new production relationship will facilitate up to 200 cans per minute four times faster than our current provider capacity and represent 50,000 cases per month. We further plan to engage with Brand Force's supply chain, representing significant cost savings. Additionally, bottling options outside the USA could be provided as we expand our distribution internationally.
Read the full article here.
Coverage is officially reinitiated on SPONF. Before Thursday's opening bell, get it on your radar.
(Always Remember The Stock Prices Could Be Significantly Lower Now From The Dates I Provided.)