As you can see, BRZL has been in a channel for the last month, and it currently trading towards support levels.
This could be huge if the slightest bit of good news comes out in the short-term.
Within the last 4+ weeks, BRZL has hit a high of $.026. From Friday's close of $.012, that gives BRZL upside potential of approximately 116%. And that's only to the top of the channel!
Imagine a return to its 52-week high of $.147? That's upside potential of approximately 1,125%.
Now, I'm not saying that BRZL is going to run 1,125% Monday, but you need to be paying attention to this profile because it has seen an excess of trading volume recently.
In fact, in just the last 5 days on daily average, Barchart is reporting this profile to be trading over 4X its YTD daily shares traded average.
But, Why Is This Happening?
Scepter Holdings, Inc. is in the process of developing an ethanol based hand sanitizer formula infused with hemp seed oil.
The worldwide hand sanitizer market could realize an absolute growth of over 280% in terms of retail volume consumption – a phenomenal leap of over 100 million gallons between 2016 and 2025.
Further, the high-volume consumption for hand sanitizers during the ongoing CV-19 pandemic could push the global market revenue by over 600% in 2020.
On accounts of recommendations by various global healthcare institutions such as the WHO and US CDC, alcohol-based hand sanitizers will contribute the highest absolute market revenue of over $2.9Bn during 2019-2025.
Top brands such as Purell, Dettol, and GermX could lose significant market shares to emerging local brands and private labels which have taken advantage of the demand and supply gap created owing to supply chain constraints in 2020.
This is huge...
And, according to Arizton estimates, market share of private labels will increase globally from 38% in 2019 to 54% in 2020.
Considering the current domestic need for disinfectant and cleaning supplies, Scepter Holdings is responding by pursuing a new hand sanitizer formula that will disinfect while supporting healthy skin.
The new formula will contain hemp oil extract, rich in omega fatty acids. The goal is to provide a hand sanitizer product that is less harsh on the skin when used multiple times a day.
"Scepter has been fortunate to have good relationships with manufacturing partners that enable us to quickly develop new products in response to consumer needs. We anticipate a positive response to our new hemp infused hand sanitizer formula once it has been launched." - Adam Nicosia, VP of Sales.
No. 1 Potential BRZL Catalyst - Most Recent News
Scepter Holdings, Inc., Introduces Dermacia Pro Eye Serum and Vitamin C Serum
Scepter Holdings, Inc., (OTC PINK:BRZL) a high-performance consumer goods sales and marketing company, releases Dermacia Pro Eye Serum and Vitamin C Serum available for purchase online through DermaciaPro(dot)com.
Dermacia Pro Eye Serum is formulated to be Allergen Free, Paraben Free, Cruelty Free, support Anti-Aging, Smoothing, Exfoliating and Fragrance Free. To be used daily, in the morning and evening to support healthy skin around the eyes.
Dermacia Pro Vitamin C Serum is formulated to be Allergen Free, Paraben Free, Cruelty Free, support Anti-Aging, Smoothing, Detoxifying and Fragrance Free. To be used daily on the face and neck to support healthy skin.
Scepter markets Dermacia Pro products on its brand website, DermaciaPro.com, and through Amazon(dot)com. The new Dermacia Pro Serums complement Dermacia Pro's Breathable Foundation line.
"We are pleased to introduce Dermacia Pro's Eye Serum and Vitamin C Serum, we believe these products support customers caring for their skin and complement our existing Breathable Foundation line of Dermacia Pro products.", stated Adam Nicosia, Vice President of Sales.
No. 2 Potential BRZL Catalyst - Addition Of Chad Murdock
Scepter Holdings, Inc., Welcomes Chad Murdock of M2G Media to Advisory Board
Scepter is pleased to announce Chad Murdock, President of M2G Media, as the newest member of its Advisory Board
LAS VEGAS, NV / ACCESSWIRE / June 2, 2020 / Scepter Holdings, Inc., (OTC PINK:BRZL) a high-performance consumer goods sales and marketing company, welcomes Chad Murdock to its Advisory Board.
Chad Murdock, President of M2G Media is an executive producer, producer/director, marketer & writer with over 35 years of creative, marketing & management experience. Chad continues to be one of the most creative innovators in Direct Response. He has worked on joint projects with companies & products such as SC Johnson, Estee Lauder, Your Baby Can Read, Epson, Time Life Music & Video, Hooked on Phonics, Body Flex, Home Shopping Network, QVC, Select Brands, Braun, Bell South, Fitness Quest, Tony Little Enterprises, Nissan, Hoover & Warner Vision.
Mr. Murdock has been a producer/director/exec-producer on shows that have grossed over $2Bn in revenue. Those shows have been nominated for over a dozen Direct Response Industry awards & have won 3 of those prestigious awards, including Best Infomercial and Best Short Form for Your Baby Can Read. As a member of Scepter Holdings' Advisory Board, Chad Murdock brings his expertise from years of successful marketing in the consumer goods product space. The Company looks forward to working with Chad to identify new brands and develop competitive marketing campaigns.
"We are excited to have Chad as part of our Advisory Board. Chad's deep knowledge of the industry will be critical in the development of new brands and the execution of their promotional campaigns," stated Robert Van Boerum, Chairman of the Board.
No. 3 Potential BRZL Catalyst - New Agreement Signed
Scepter Holdings, Inc., Signs Exclusive Sales and Marketing Agreement to Market Nosebudz(R) Nasal Air Filter
Scepter signs agreement with Dr. Robert Brunst to market his innovative NoseBudz® nasal air filter
LAS VEGAS, NV / ACCESSWIRE / April 29, 2020 / Scepter Holdings, Inc., (OTC PINK:BRZL) a high-performance consumer goods sales and marketing company, is pleased to announce that they have signed an exclusive sales and marketing agreement with Dr. Robert Brunst to market his innovative NoseBudz® nasal air filter.
NoseBudz is a simple, innovative, nasal air filter designed to stop aerosolized viral particles and allergens. The unique patent-pending conical filters in NoseBudz are designed to filter particles one-micron or larger, while maintaining sufficient airflow to allow normal breathing through the nose.
Scepter will take the responsibility for marketing and selling NoseBudz through brand owned websites and Amazon. Dr. Robert Brunst and his team will provide product inventory and funding to directly support marketing expenses. Sales revenue less cost of goods, expenses, returns, merchant fees, etc., will be shared with Scepter in exchange for its marketing and sales services.
"We believe the market for NoseBudz nasal air filter is stronger than it has ever been. We look forward to relaunching the brand under Scepter's guidance," stated Adam Nicosia, Vice President of Sales.
No. 4 Potential BRZL Catalyst - New Additions On Amazon
Scepter Holdings, Inc., introduces Gevitta Glow and Multi vitamin sprays on Amazon
Gevitta Glow and Multi vitamin sprays now available on Amazon(dot)com
LAS VEGAS, NV / ACCESSWIRE / April 14, 2020 / Scepter Holdings, Inc., (OTCPINK:BRZL) a high-performance consumer goods sales and marketing company, introduces Gevitta branded vitamin sprays, Glow and Multi, for sale on Amazon(dot)com.
Gevitta Glow vitamin spray is a liquid Vitamin D spray supplement. Customers looking for a simple to dispense Vitamin D supplement will appreciate the taste and convenience of Gevitta Glow.
Gevitta Multi vitamin spray is a multivitamin supplement spray containing a blend of Vitamins C, D, E, Thiamine, Niacin, B6, Folic Acid, B12, Biotin, and Pantothenic Acid. Gevitta Multi contains many of the essential vitamins found in competitive multivitamin tablets, but in a more convenient spray form.
"We are happy to introduce Gevitta Multi and Glow for purchase through our store and Amazon(dot)com. Our Gevitta vitamin sprays are a great solution for customers searching for a convenient vitamin supplement," stated Adam Nicosia, Vice President of Sales.
That is some huge news, because it was only back in February that the company produced this press release relaying solid sales feedback.
Scepter Holdings, Inc., Credits Amazon Advertising for Increasing Sales
Scepter has increased investment in Amazon Advertising to drive online sales
LAS VEGAS, NV / ACCESSWIRE / February 14, 2020 / Scepter Holdings, Inc., (OTC:BRZL) a high-performance consumer goods sales and marketing company, credits Amazon Advertising as one of the primary drivers behind increased sales of Dermacia cosmetics in January and February this year.
According to a recent article on Forbes, retail brands are enjoying higher returns with Amazon Advertising than with Facebook or Google. The article cited data from a recent Feedvisor study which concluded that 66% of consumers begin their new product search on Amazon, that Amazon drives a 7X return for most brands.
Scepter invests most of its advertising dollars in Amazon Advertising, and has recent leveraged some of the new advertising features introduced by Amazon in the last 6 months to increase return on advertising spend (ROAS). January and February of 2020 have demonstrated a rise in ROAS over last year, as well as an increase in sales over the same period last year, which supports additional investment in Amazon Advertising.
"Amazon's advertising platform has helped us better target consumers most likely to purchase Dermacia or Gevitta products with a greater return than what we traditionally received from advertising on Facebook. This has lead to us launching more campaigns on Amazon than any other platform," stated Adam Nicosia, Vice President of Sales.
Coverage officially initiated on BRZL. Also, do this right now: