One company is beginning to make a name for themselves in this lucrative industry and I want you to know all about them right now.
Your new breakout stock profile is: Iconic Brands, Inc. (ICNB).
Iconic Brands, Inc. (ICNB) is a lifestyle branding company with the highest expertise of developing, from inception to completion, alcohol beverages for itself and third parties.
Iconic markets and places products into national distribution through long-standing industry relationships. Iconic is a leader in “celebrity branding” of beverages, procuring superior and unique products from around the world and branding its products with internationally recognized celebrities.
Why Are Celebrities And Alcohol Branding So Intertwined?
Successful celebrity alcohol brands have seen acquisitions with significant premiums. Just check out these examples:
1.) Sammy Hagar sold an 80% stake to Gruppo Campari for $80Mn. The deal was valued at 11.8x expected 2007 EBITDA.
2.) Bethenny Frankel, sold her SkinnyGirl Cocktail brand to Fortune Brands’ Beam Global for an estimated $100Mn in 2011, while retaining the name rights. The brand was selling ~100K cases annually.
3.) In 2017, George Clooney sold his Tequila company Casamigos for up to $1Bn total to Diaego. The brand was projected to do around $55Mn in sales for 2017.
The power of the brands were driving forces in the premiums that were paid.
ICNB #1 Catalyst: Recent Shareholder Letter
Iconic Brands Issues Shareholder Letter
AMITYVILLE, NY, Jan. 07, 2020 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE –Iconic Brands, Inc. (OTCQB: ICNB) (“Iconic” or the “Company”), today announced that the Company has issued a January 2020 Letter to Shareholders providing them highlights on recent developments, financial results, and new business opportunities. Recent Company Highlights include:
- Update on demand and growth from the Company’s primary products – Bellissima Prosecco, BiVi 100% Sicilian Vodka, and Hooters Private Label premium line of spirits and continued development of relationships in distribution and marketing.
- Robust financial and revenue outlook for Iconic Brands as it continues to build momentum and the alcohol beverage market continues to expand globally.
- Restructuring of balance sheet that included eliminating over $1Mn in debt, allowing for significantly greater financial flexibility to focus on future growth opportunities.
- Recent success of Bellissima Brand to new venues and its spike in sales following a 25-minute slot on QVC in December, selling nearly 30,000 bottles.
- Outline of plans to expand organically and through M&A and increase its footprint into the organic and vegan key growth niches.
“2019 was a monumental year for Iconic Brands,” stated Richard DeCicco, Chief Executive Officer of Iconic. “During the year, we continued to establish broad new markets for our products and grew our existing portfolio, allowing us to capitalize on opportunities for private-label branding and become an early-mover in the high-growth organic and vegan niches. With the global alcohol beverage market’s continued growth and our successful celebrity partnerships as our bedrock, I’m confident that we will continue to see strong returns on our ventures. I look forward to sharing our continued success – as well as the introduction of a new celebrity brand to launch in Q2 2020. We look forward to delivering value to our shareholders in 2020 and beyond.”
Check out the full letter here.
ICNB #2 Catalyst: Tuesday's Important Hooters' News
Iconic Brands' Hooters Spirits Premium Line Now Available in Hooters Corporate Restaurants in 22 States
Expansion Plans for Placement of Hooters Spirits Include its Franchised Restaurants and Off-Premise Retail Distribution
Amityville, NY, Feb. 11, 2020 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- Iconic Brands, Inc. (ICNB) (“Iconic” or the “Company”), today announced that its private-label Hooters Spirits products, a premium line of alcohol beverages that includes an array of vodka, gin, rum, tequila and whiskey options, is now available in Hooters corporate restaurants in 22 states across the United States. Iconic is supporting the rollout of the product line with marketing initiatives to help raise awareness of the brand, both inside and outside of the Hooters restaurants.
Iconic is currently engaged in the second phase of a 2-phase expansion rollout of its Hooters Spirits product line. It successfully completed Phase 1 with the expansion of the product line into all Hooters corporate restaurants where permissible by state law. Phase 2 will continue the expansion of the Hooters Spirits product line into franchise restaurants where permissible by state law. Franchise stores are adding Hooters Spirits products as they choose and see fit. Phase 2 will continue with the expansion and distribution of Hooters Spirits products into off-premise retail locations.
The rollout and marketing campaigns will feature event launches, contests and giveaways, including an autographed Chase Elliott No. 9 Hooters Spirits Chevy Camaro ZL1 diecast giveaway, social media campaigns, and the launch of additional bottle sizes.
Richard DeCicco, Chief Executive Officer of Iconic, stated, “This is an opportune time to begin the execution of our rollout plan on a much greater scale. The Hooters Spirits product line has been a hit with patrons and fans of Hooters, and we look forward to expanding distribution worldwide. As a 36-year-old brand, Hooters has an incredibly loyal following, and we intend to use that to capitalize on the success of this line of spirits.”
Iconic has a strong relationship with the Hooters chain of casual restaurants and makes its products available on Hooters menus through a private-label affiliation. Iconic provides full-service turnkey private labeling-enabled expertise in product sourcing, product development, brand development, marketing and distribution.
The full line of Hooters Spirits includes Vodka, Gin, Rum (Dark & Light), Tequila (Silver & Gold), American Whiskey and Hooters Heat Cinnamon Whiskey.
Read the full article here.
ICNB #3 Catalyst: Christie Brinkley On QVC
Iconic Brands Sells an Estimated 10,000 Bottles of Bellissima Prosecco and Sparkling Wines by Christie Brinkley on QVC During its January TV Appearances
QVC’s Two-Segment Feature of Bellissima Prosecco and Sparkling Wines on January 8, 2020, Creates Huge Demand
AMITYVILLE, NY, Jan. 31, 2020 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE – Iconic Brands, Inc. (OTCQB: ICNB) (“Iconic” or the “Company”), today announced that the Bellissima line of Prosecco and Sparkling Wines was featured on QVC on January 8, 2020, in two show slots. The shows were aired at 5 pm and 8 pm ET, and both segments were met with massive success as Bellissima Prosecco and Sparkling Wines sold an estimated 10,000 bottles, reaching sales of $146K. This was Christie Brinkley and Bellissima’s second appearance on QVC, with their initial debut on December 4, 2019. Due to the success of the January 8 promotion, QVC would like Christie Brinkley and Iconic back for future segments to showcase the Bellissima line of Prosecco and Sparkling Wines.
Richard DeCicco, Chief Executive Officer of Iconic, stated, “Christie Brinkley has consistently done an amazing job as our partner in showcasing our products, and we are thankful to QVC and the gracious QVC hosts, David Venable and Alberti Popaj. Since the shows’ airing on January 8, 2020, we are excited to announce that QVC would like us back to participate in future shows to showcase our delicious Bellissima products. We know there is strong demand for healthier alcohol options, and our Prosecco and Sparkling Wines are all made with organic grapes and certified vegan and gluten-free — and we even have a sugar-free option. This continued exposure goes a long way to increasing our sales, strengthening our brands, adding visibility, and growing demand.”
Bellissima’s offerings include Prosecco DOC Brut, Sparkling Rosé Wine, and Zero Sugar Sparkling Wine, all made with organic grapes and certified vegan and gluten-free.
ICNB #4 Catalyst: Share Structure + Bullish Technicals
Yahoo Finance is reporting this stock to have 13.11Mn shares in its float.
Like many of my previous running stock profiles, this low float can lead to potential volatility if the right bit of news hits.
On top of having a low float, ICNB is displaying a handful of bullish technical indicators that could signal an upcoming breakout.
Barchart's website reports ICNB to have the following bullish technicals:
- 20-Day Simple Moving Average
- 50-Day Simple Moving Average
- 100-Day Simple Moving Average
- 150-Day Simple Moving Average
Additionally, ICNB is trading above its 5-Day Exponential Moving Average and its 13-Day Exponential Moving Average.
Further, the stock's 5-Day EMA is trading above its 13-Day EMA which provides another technical to watch as this can point out a stock trending in the right direction.
With all these potential catalysts, you'll be crushed if you don't have ICNB on your radar tomorrow and it breaks out.