It's Monday and BRSH needs to be back on your radar again.

StockWireNews

Monday Morning Complete Update On Nasdaq Profile (BRSH)

December 5th

Greetings Readers,

It's Monday and BRSH needs to be back on your radar again.

When I alerted it to your attention on Friday, it made a quick jolt to an intraday high of $1.17.

At that level, it reached an almost 2-month high (Oct. 5th - $1.20).

That's one of the main reasons BRSH needs to be on your watch-list again this morning, but there's also this:

Brüush Has a Record Sales Month in November and Expects Strong Growth to Continue

From the article: "We are obviously excited about our growth since the IPO in August and that November was a record month for us," said Aneil Manhas, Founder and CEO of Brüush. "Our electric toothbrush makes a great gift, so we expect strong sales to continue through the holiday season."

There's nothing like a little record revenue announcement to attract attention.

On top of that massive news, BRSH closed above 6 key lines of potential support Friday including its:

  • 5-Day Simple Moving Average (SMA)
  • 20-Day SMA
  • 50-Day SMA
  • 5-Day Exponential Moving Average (EMA)
  • 13-Day EMA
  • $1.00 level (typical psychological support line)

What does all this add up to? It adds up to making sure BRSH remains your immediate focus at today's opening bell.

Take a quick moment to read my initial report below and get BRSH on your screen now.

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See what happened Wednesday?

My latest alert came out hot at the opening bell, running from $.0365 to a high of $.0449.

Boom. Approximately 23% intraday.

Even better? It came out swinging to push to a high of $.0539 Friday for an overall move of approximately 47% short term.

But that was then. Now it's time to turn our attention to something special.

Early this morning I was looking through the Nasdaq Capital Markets looking for an under-the-radar, breakout idea and found this:

"Record November Sales..."

When I dove deeper, I found a profile that had recently uplisted to the Nasdaq, has a low float, is trading above multiple lines of potential support Friday, and has impressive sales news this week.

Want to know who I'm talking about? Drop everything and get this new breakout idea on radar immediately:

*Bruush Oral Care Inc. (BRSH)*

Brüush is on a mission to inspire confidence through brighter smiles and better oral health. Founded in 2018, they are an oral care company that is disrupting the space by reducing the barriers between consumers and access to premium oral care products. They are an e-commerce business with a product portfolio that currently consists of a sonic-powered electric toothbrush kit and brush head refills.

And right now, BRSH has several potential catalysts that could provide it with a breakout spark. Check them out:

No. 1 - A Small Float Could Lead To Explosive Volatility

No. 2 - Record Revenue In November Provides Momentum Heading Into 2023

No. 3 - New Experienced Hire Could Lead To Extensive Sales Growth

No. 4 - Exposure Could Grow With Listing Approval On The Nasdaq Capital Market

But more on those in a second...

The Problem

Electric toothbrushes are superior to manual, but the majority of people have not switched.

  • Studies have shown that electric toothbrushes are more effective than manual toothbrushes
  • Despite clear oral care benefits, most people still use a traditional manual toothbrush
  • The low adoption rate shows that consumers do not find the current electric toothbrush value proposition compelling

Big Online Opportunity Exists

Similar conditions exist to the razor market prior to Dollar Shave Club & Harry's.

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Value Proposition

Company makes upgrading to an electric toothbrush appealing.

Quality

  • They offer a high-quality electric toothbrush at a more affordable price than a comparable one from the competition
  • Their electric toothbrush is equipped with sonic technology and advanced features

Convenience

  • Option to avoid needless store trips by subscribing to our brush head refill program
  • Receive email reminders to change brush head every 2 months

Design

  • Sleek, countertop friendly look
  • Apple-like unboxing experience
  • Available in 3 core colors: black, white and pink

How It Works

Almost 80% of customers opt into their brush head refill subscription program.

The Brüush Kit

  • Includes an electric toothbrush, 3 brush heads, magnetic charger and travel case for $79 (with subscription)

Keep it Fresh

  • Subscribe to receive 3 replacement brush heads delivered to your door every 6 months for $18 ($6/head)

Flexible for You

  • The subscriber can modify, pause or cancel their subscription at any time

Brand Strategy

Brüush is building a unique brand identity centered around shaking up the traditionally dull oral care category

  • Focus on becoming the go-to oral care brand for the 18 to 45-year-old age group
  • Differentiate from the competition and build a strong foundation that binds all brand activations and resonates with the millennial and Generation Z cohorts
  • Create supercharged content that features bright colors and bold expressions
  • Release trend-driven seasonal colored electric toothbrush models on a limited quantity basis

Partnership with Kevin Hart

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  • Their integrated partnership drives awareness through authenticity and humor
  • Kevin Hart joined Brüush as a partner and celebrity endorser in November 2020
  • With Kevin Hart’s authentic love for the product, wide demographic appeal and natural alignment with our brand, the partnership is aimed at shaking up the all-too-often humorless, ignorable oral care category
  • The company is building awareness and brand equity through comedic video content, exclusive press interviews and Kevin’s social ambassadorship of Brüush to his 150M Instagram followers

Growth Strategy

The company's goal is to “own the bathroom”

  • Scale e-commerce sales: Continue to drive brand awareness through digital advertising, other paid media channels such as podcast and streaming media, top -of - funnel social media campaigns, influencer collaborations, public relations initiatives and affiliate partnerships
  • Introduce new products: Later this year, we intend to launch toothpaste, mouthwash, dental floss, a whitening pen and an electric toothbrush designed for kids
  • Expand distribution channels: Evaluate expansion into new distribution channels, such as brick -and -mortar retail and dental practices, and also potentially new markets outside of North America

Get More Key Details & Sources In The Company Presentation.

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And as I mentioned above, this Nasdaq profile has several potential catalysts that could lend it a breakout spark near term. Here they are:

No. 1 BRSH Potential Catalyst - A Small Float Could Lead To Explosive Volatility

According to the Yahoo Finance website, BRSH has a small float.

The website reports this profile to have approximately 12.72Mn shares in its float.

Why is that important? It's important on one crucial level. Volatility.

With so few shares available for trading, other potential catalysts (like big news) could spark a vertical move in the short-term.

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No. 2 BRSH Potential Catalyst - Record Revenue In November Provides Momentum Heading Into 2023

Brüush Has a Record Sales Month in November and Expects Strong Growth to Continue

VANCOUVER, BC / ACCESSWIRE / December 1, 2022 / Bruush Oral Care Inc. (NASDAQ:BRSH) ("Brüush" or the "Company"), a direct-to-consumer leader in the oral care category, announced today that it generated record sales during the Black Friday Cyber Monday period, which resulted in November 2022 being the best month in the Company's history. Brüush recorded more than $500k of revenues for the month of November, representing year-over-year growth of over 50%.

Brüush's product portfolio currently consists of a sonic-powered electric toothbrush kit and brush heads, which can be purchased on a subscription plan where the customer is conveniently shipped their brush head refills on a regular basis. The strong sales performance in November was driven by: (i) expanded marketing and customer acquisition efforts that resulted in higher electric toothbrush sales; and (ii) an increase in recurring revenues from the sale of brush heads on a subscription basis, as the Company's subscriber base continues to grow. Brüush now has over 35,000 active subscriptions in its brush head refill program, which represents a 25% increase during the four-month period since going public in August 2022.

"We are obviously excited about our growth since the IPO in August and that November was a record month for us," said Aneil Manhas, Founder and CEO of Brüush. "Our electric toothbrush makes a great gift, so we expect strong sales to continue through the holiday season." Brüush has noted that it is seeing an increase in sales to consumers within its existing subscriber base, who are purchasing additional Brüush electric toothbrushes as gifts. The Company boasts a 90% five-star review rating on its website and an extremely low return rate of less than 1%.

Manhas added that, "We expect this strong momentum to continue into 2023 with the planned expansion of our product portfolio, which will be a big growth driver for us." Brüush is on track to launch four new oral care products starting in April. This will include toothpaste, mouthwash, dental floss and a whitening pen, all of which the Company says will have the same premium look and feel as the Brüush electric toothbrush. The introduction of these new products will provide the Company with the opportunity to deepen relationships with existing subscribers, increase average order value and grow monthly recurring revenue.

Read the full article here.

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No. 3 BRSH Potential Catalyst - New Experienced Hire Could Lead To Extensive Sales Growth

Brüush Appoints New Vice President of Sales & Business Development

Mark Humphrey will focus on expanding Brüush's distribution footprint into new channels

VANCOUVER, BC / ACCESSWIRE / November 3, 2022 / Bruush Oral Care Inc. (NASDAQ:BRSH), a direct-to-consumer leader in the oral care category, has appointed Mark Humphrey to the key role of Vice President - Sales & Business Development, the company announced today. Mr. Humphrey will help Brüush drive sales growth, with a particular focus on expanding the brand's distribution footprint into new channels and evaluating strategic partnerships with other companies.

Mr. Humphrey brings over 20 years of experience in leadership positions at high-growth organizations, where he primarily focused on revenue generation. Previously, in senior roles at Tangible Play, Anki, and Rakuten Kobo, Mr. Humphrey established and managed key retail distribution partnerships with major U.S. big box retailers, as well as led expansion into new countries. In his career, Mr. Humphrey has excelled at driving revenue through multiple distribution channels in different markets and directing teams to exceed aggressive sales targets.

"We are thrilled to bring Mark aboard to help us drive sales growth by expanding into new channels," said Aneil Manhas, Founder and CEO of Brüush. "So far, we have been focused on scaling our e-commerce business, but as we grow as a company, we certainly want to pursue more of an omni-channel approach."

"I am thrilled to be joining Brüush at this important juncture in its journey to disrupt the oral care industry," expressed Mark Humphrey. "The company has done a tremendous job building a strong base of raving fans through its e-commerce platform, and I look forward to helping introduce our exceptional line of products to consumers through new channels and continuing to build awareness around our brand."

Read the full article here.

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No. 4 BRSH Potential Catalyst - Exposure Could Grow With Listing Approval On The Nasdaq Capital Market

Brüush Announces Pricing of Initial Public Offering

VANCOUVER, BC / ACCESSWIRE / August 3, 2022 / Bruush Oral Care Inc. (NASDAQ:BRSH) (the "Company") announced today the pricing of its initial public offering of 3,728,549 units at a combined public offering price of $4.16 per unit, each consisting of one share of common st-ock and one warrant to purchase one share of common st-ock, with an initial exercise price of $4.16 per share. The gross proceeds of the offering are expected to be $15.5Mn before deducting underwriting fees and other estimated offering expenses. ...

The Company also announced that, in connection with the offering, its common st-ock and warrants have been approved for listing on the Nasdaq Capital Market and will begin trading on the Nasdaq Capital Market under the symbol "BRSH" and "BRSHW", respectively, on August 3, 2022.

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Read the full article here.

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BRSH Recap - 4 Key Potential Breakout Catalysts To Know Now

No. 1 - A Small Float Could Lead To Explosive Volatility

No. 2 - Record Revenue In November Provides Momentum Heading Into 2023

No. 3 - New Experienced Hire Could Lead To Extensive Sales Growth

No. 4 - Exposure Could Grow With Listing Approval On The Nasdaq Capital Market

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Coverage is officially initiated on BRSH. When time allows, do this:

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Get BRSH on your radar now.

Sincerely,

Kai Parker

StockWireNews


(Always Remember The Stock Prices Could Be Significantly Lower Now From The Dates I Provided.)

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