- Their integrated partnership drives awareness through authenticity and humor
- Kevin Hart joined Brüush as a partner and celebrity endorser in November 2020
- With Kevin Hart’s authentic love for the product, wide demographic appeal and natural alignment with our brand, the partnership is aimed at shaking up the all-too-often humorless, ignorable oral care category
- The company is building awareness and brand equity through comedic video content, exclusive press interviews and Kevin’s social ambassadorship of Brüush to his 150M Instagram followers
Growth Strategy
The company's goal is to “own the bathroom”
- Scale e-commerce sales: Continue to drive brand awareness through digital advertising, other paid media channels such as podcast and streaming media, top -of - funnel social media campaigns, influencer collaborations, public relations initiatives and affiliate partnerships
- Introduce new products: Later this year, we intend to launch toothpaste, mouthwash, dental floss, a whitening pen and an electric toothbrush designed for kids
- Expand distribution channels: Evaluate expansion into new distribution channels, such as brick -and -mortar retail and dental practices, and also potentially new markets outside of North America
Get More Key Details & Sources In The Company Presentation.
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And as I mentioned above, this Nasdaq profile has several potential catalysts that could lend it a breakout spark near term. Here they are:
No. 1 BRSH Potential Catalyst - A Small Float Could Lead To Explosive Volatility
According to the Yahoo Finance website, BRSH has a small float.
The website reports this profile to have approximately 12.72Mn shares in its float.
Why is that important? It's important on one crucial level. Volatility.
With so few shares available for trading, other potential catalysts (like big news) could spark a vertical move in the short-term.
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No. 2 BRSH Potential Catalyst - Record Revenue In November Provides Momentum Heading Into 2023
Brüush Has a Record Sales Month in November and Expects Strong Growth to Continue
VANCOUVER, BC / ACCESSWIRE / December 1, 2022 / Bruush Oral Care Inc. (NASDAQ:BRSH) ("Brüush" or the "Company"), a direct-to-consumer leader in the oral care category, announced today that it generated record sales during the Black Friday Cyber Monday period, which resulted in November 2022 being the best month in the Company's history. Brüush recorded more than $500k of revenues for the month of November, representing year-over-year growth of over 50%.
Brüush's product portfolio currently consists of a sonic-powered electric toothbrush kit and brush heads, which can be purchased on a subscription plan where the customer is conveniently shipped their brush head refills on a regular basis. The strong sales performance in November was driven by: (i) expanded marketing and customer acquisition efforts that resulted in higher electric toothbrush sales; and (ii) an increase in recurring revenues from the sale of brush heads on a subscription basis, as the Company's subscriber base continues to grow. Brüush now has over 35,000 active subscriptions in its brush head refill program, which represents a 25% increase during the four-month period since going public in August 2022.
"We are obviously excited about our growth since the IPO in August and that November was a record month for us," said Aneil Manhas, Founder and CEO of Brüush. "Our electric toothbrush makes a great gift, so we expect strong sales to continue through the holiday season." Brüush has noted that it is seeing an increase in sales to consumers within its existing subscriber base, who are purchasing additional Brüush electric toothbrushes as gifts. The Company boasts a 90% five-star review rating on its website and an extremely low return rate of less than 1%.
Manhas added that, "We expect this strong momentum to continue into 2023 with the planned expansion of our product portfolio, which will be a big growth driver for us." Brüush is on track to launch four new oral care products starting in April. This will include toothpaste, mouthwash, dental floss and a whitening pen, all of which the Company says will have the same premium look and feel as the Brüush electric toothbrush. The introduction of these new products will provide the Company with the opportunity to deepen relationships with existing subscribers, increase average order value and grow monthly recurring revenue.
Read the full article here.
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No. 3 BRSH Potential Catalyst - New Experienced Hire Could Lead To Extensive Sales Growth
Brüush Appoints New Vice President of Sales & Business Development
Mark Humphrey will focus on expanding Brüush's distribution footprint into new channels
VANCOUVER, BC / ACCESSWIRE / November 3, 2022 / Bruush Oral Care Inc. (NASDAQ:BRSH), a direct-to-consumer leader in the oral care category, has appointed Mark Humphrey to the key role of Vice President - Sales & Business Development, the company announced today. Mr. Humphrey will help Brüush drive sales growth, with a particular focus on expanding the brand's distribution footprint into new channels and evaluating strategic partnerships with other companies.
Mr. Humphrey brings over 20 years of experience in leadership positions at high-growth organizations, where he primarily focused on revenue generation. Previously, in senior roles at Tangible Play, Anki, and Rakuten Kobo, Mr. Humphrey established and managed key retail distribution partnerships with major U.S. big box retailers, as well as led expansion into new countries. In his career, Mr. Humphrey has excelled at driving revenue through multiple distribution channels in different markets and directing teams to exceed aggressive sales targets.
"We are thrilled to bring Mark aboard to help us drive sales growth by expanding into new channels," said Aneil Manhas, Founder and CEO of Brüush. "So far, we have been focused on scaling our e-commerce business, but as we grow as a company, we certainly want to pursue more of an omni-channel approach."
"I am thrilled to be joining Brüush at this important juncture in its journey to disrupt the oral care industry," expressed Mark Humphrey. "The company has done a tremendous job building a strong base of raving fans through its e-commerce platform, and I look forward to helping introduce our exceptional line of products to consumers through new channels and continuing to build awareness around our brand."
Read the full article here.
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No. 4 BRSH Potential Catalyst - Exposure Could Grow With Listing Approval On The Nasdaq Capital Market
Brüush Announces Pricing of Initial Public Offering
VANCOUVER, BC / ACCESSWIRE / August 3, 2022 / Bruush Oral Care Inc. (NASDAQ:BRSH) (the "Company") announced today the pricing of its initial public offering of 3,728,549 units at a combined public offering price of $4.16 per unit, each consisting of one share of common st-ock and one warrant to purchase one share of common st-ock, with an initial exercise price of $4.16 per share. The gross proceeds of the offering are expected to be $15.5Mn before deducting underwriting fees and other estimated offering expenses. ...
The Company also announced that, in connection with the offering, its common st-ock and warrants have been approved for listing on the Nasdaq Capital Market and will begin trading on the Nasdaq Capital Market under the symbol "BRSH" and "BRSHW", respectively, on August 3, 2022.
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Read the full article here.
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BRSH Recap - 4 Key Potential Breakout Catalysts To Know Now
No. 1 - A Small Float Could Lead To Explosive Volatility
No. 2 - Record Revenue In November Provides Momentum Heading Into 2023
No. 3 - New Experienced Hire Could Lead To Extensive Sales Growth
No. 4 - Exposure Could Grow With Listing Approval On The Nasdaq Capital Market
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Coverage is officially initiated on BRSH. When time allows, do this:
