StockWireNews
New Profile Update: SPONF Is Up An Approximate 20% And Could Be Gaining Steam
(OTC: SPONF) (CSE: SPO) (Frankfurt: 5SO)
May 19th
Good Morning,
SPONF is firing out of the opening bell this morning.
Up an approximate 20%, SPONF just hit an early morning high of $.036.
We are already seeing a major volume surge above this stock's daily average. Could this be a signal this profile is ready for a strong vertical move?
If you haven't read my SPONF report, check it out below and get this profile on your radar now.
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There is no time to mess around this morning.
Today's stock profile (as of close Monday), was trading at approximately $.02+. Just over a week ago, it was trading at a 200%+ higher level.
One little spark from a catalyst could be all it takes to send this new profile back to those previous highs.
That's why it's dire that you get SponsorsOne Inc. (Ticker Symbol: SPONF) on your radar this moment.
SponsorsOne is the leader in the next evolution of digital marketing through influencer marketing, storytelling, and digital-commerce with the SponsorCoin platform and its highly scalable - smart contract-based digital-currency. Combined, this allows brands to build and manage exclusive and highly engaged communities of influencers (from pro to micro-influencers) within the social realm.
Thanks to consumers spending more time than ever online, the uniquely low barriers to entry and the wealth of data that digital advertising offers, each year more advertisers dip their toes into digital advertising.
The revenue of the global digital advertising market is expected to reach $664.7Bn by 2026, representing a 2019-2026 CAGR of 11.29%. The digital ad is becoming the lion's share in the whole pie of media advertising.
#1 Most Recent Potential Breakout Catalyst - Read Now
SponsorsOne And Volunteer Botanicals Enter Into Collaboration To Develop Proprietary Brand Of Beauty And Wellness C*B*G Products
Monday, May 18, 2020 9:00 AM EDT
Industry Reports Project Wellness And Beauty Market To Reach $23.7Bn By 2023*
WATERLOO, ON / ACCESSWIRE / May 18, 2020 / SponsorsOne Inc., (CSE:SPO)(Frankfurt:5SO)(OTC PINK:SPONF) A company that utilizes its proprietary platform that combines digital marketing, wholesale and retail distribution, branding and operational & funding capital, giving it a competitive first-mover advantage in rapidly building, launching and selling proprietary brands focused in the craft Alcohol, Functional Beverage and CB Sectors, today announced that It has entered into a collaboration with Volunteer Botanicals, LLC, a Tennessee-based company focused on delivering fully customized, botanical-based products for product creators and medical practitioners, to create a proprietary new branded line of products for the company.
Volunteer is also the source for the two recently introduced products, namely a line of flavored, chewable tablets delivering a 20mg dose of C*B*G and a C*B*G sublingual dissolving tablet that delivers 10mg in a very small 6mm size. These products are marketed under the marketing management agreement with GO Nutraceutical's branded line of [...] products.
This new line is the company's entrance into beauty markets - "Where Wellness meets Beauty". SPO will create a new proprietary brand under a wholly-owned subsidiary to market the as of yet unnamed brand, utilizing the formulations delivered by Volunteer.
The company has charged Charles Harbison to oversee this subsidiary. He is a full-time employee of the company and is its Executive in charge of Brand Management. He previously launched his own luxury brand HARBISON, which, since its launch, garnered the attention of the fashion world including iconic public figures, celebrity stylists, power influencers, and editors. He dressed luminaries like Beyonce and Michelle Obama in his designs. Both his collection and his creative talent have been featured across major fashion media outlets including Vogue, Harper's Bazaar, WWD, Refinery 29, and Elle. Harbison has also consulted for a range of top brands including Emanuel Ungaro, Michael Kors, Cult Gaia, and Nicholas the Label.
Mr. Harbison said: "Through my long-standing career in building fashion brands both domestically and internationally, I have found customers today are most excited about the infusion of health, wellness, and eco-responsibility into the beauty and fashion sectors. We will build a beauty product assortment that reflects this current sentiment, aligning the health intentions of today's customer with the naturally derived healing nature of C*B*G and the culturally relevant, globally inclusive branding of today."
Myles Bartholomew, CEO of SponsorsOne, added: "The beauty and wellness markets require a different marketing technique than the CB markets. We needed someone with an impeccable track record and the specific experience in the beauty and fashion markets to take the lead on our new brand. We were extremely lucky to have Charles overseeing this foray into the beauty and wellness markets. Consumer acceptance of the infusion markets is growing rapidly we are moving expeditiously to build a really great brand during this window of opp. We want to be standing there owning a really terrific brand that will generate revenues for the company in this rapidly expanding market and create a very successful brand that could become a target for acquisition, further enhancing our shareholder's ROI."
Read the full article here.
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Digital Advertising - Key trends heading Into 2020
Worldwide, digital advertising will likely hit $336Bn, more than half of the predicted $656Bn globally across all media. Overall ad spend growth in 2020 could be twice as fast as in 2019.
The digital advertising landscape is constantly evolving to meet the demands of consumers today. More consumers head to digital channels to research, shop and find product recommendations. Just as importantly, they have very specific attitudes towards how brands decide to engage them while they are online.
These 11 Key Catalysts Have The Potential For Exponential Share Growth
To better understand the online advertising landscape, here’s a look at some interesting statistics:
- Native advertising was the fastest-growing advertising segment, with 35% growth between 2017 and 2018. (eMarketer)
- Native ads receive 53% more views than traditional display ads. (Sharethrough)
- Native advertising increases purchase intent by 18%. (Forbes)
- Native ad spending is projected to increase to $41.1Bn in 2019. This means native advertising will account for 61% of total digital display ad spending in the U.S. (eMarketer)
- Native video advertising accounts for 56% of video ad spending. (IAB 2018 Video Ad Spend Study)
- The average Facebook user clicks on eight advertisements per month. (Hootsuite)
- Mobile ad campaigns are five times more effective than online advertisements. (Mobile Marketer)
- Appearing in mobile search ad results can increase brand awareness by 46%. (Wordstream)
- 64% of consumers will click on a Google ad when they are looking to buy items online. (Lyfe Marketing)
- 73% of consumers dislike pop-up ads. (Wordstream)
- Worldwide digital ad spend is expected to reach over $375Bn by 2021. (Lyfe Marketing)
SponsorsOne is the leader in the next evolution of digital marketing through influencer marketing, storytelling, and digital-commerce with the SponsorCoin platform and its highly scalable - smart contract-based digital-currency. Combined, this allows brands to build and manage exclusive and highly engaged communities of influencers (from pro to micro-influencers) within the social realm.
SponsorsOne is the leader in the next evolution of digital marketing through micro-influence, storytelling and digital-commerce with the SponsorCoin platform and its highly scalable – smart contract based digital- currency. Combined, this allows brands to build and manage exclusive and highly engaged communities of influencers (from pro to micro-influencers) within the social realm.
The SponsorCoin platform provides for data-driven marketing campaigns that will change the way brands connect with their customers. SponsorCoin is a tool for brands to inspire real movements around their products and services in which their most valuable customers become their best salespeople, producing far higher ROI than current social media advertising methods.
SPONF trades publicly in three countries, USA (OTC PINK:SPONF), Canada (SPO.CN), and Germany (5SO.F).
SPONF Is Disrupting the Traditional Advertising Model
Sell Direct or Through Retail
No big upfront marketing fees, everyone in the community earns when there is a sale. This allows small brands with small budget look national overnight, everyone gets a "W". Your community of influencers can drive sales to your retailers or direct to your online store, either way everyone involved earns.
Customers are influencers
Imagine if you could get rewarded for every tweet, pin, share, and ‘like’ you post about your favorite brands which can be used to purchase more stuff from your favorite brands. The more you engage, the bigger the rewards and cash commissions! Level up to get bigger and better discounts on participating products.
Connect directly with consumers
Consumers now look to influencers to make buying decisions and introduce new brands that share their values. SponsorsOne lets small brands bypass traditional display ads and word search advertising, and connect directly with consumers through entertainment and social media influence. Brands benefit from authentic, word-of-mouth engagement and interactive posts and videos that feature the brand.
BIG data!
Real time data to drive ROI for brands, what's working within social media right now, as it changes from moment to moment, trend by trend. Campaigns can be adjusted in real time after they are launched, intelligence built into each campaign that creates authentic engagement with the campaign and brand, etc.
Multi Channel Distribution
“SponsorsOne is making small brands Big, even faster now by opening up wholesale/retail distribution. This gives Brands access to every major retailer in their country.”
Direct To Consumer
Brands can sell their products direct to consumers using their online eCommerce platform. Shopify is fully integrated into the SponsorCoin platform and allows the brand community members to automatically apply discounts and SponsorCoins at checkout making the purchase process seamless. Brands can create a branded store front to drive their message to the consumer and maintain their unique look and story. The SponsorCoin platform can connect to the brand’s current eCommerce store or we can build it for the brand through our team at SponsorsOne Media. The upside is, brands who go direct to consumer take ownership over their most important assets, their customers. Owning the customer relationship provides much more leverage to increase customer lifetime value. Shoppers now have a chance to connect with the brand whenever they want, on their terms
Wholesale
SponsorsOne can build a national wholesale/retail distribution network for our brands. “Making Small Brands Big”, will be done faster by entering this channel alongside direct to consumer. Wholesale is a big leap for a growing brand. When a brand has the capacity to produce large quantities of their product, SponsorsOne can guide them through their next stage of growth. Our wholesale partners are always sourcing trending products to make sure that they can supply the most up-to-date goods to retailers. SponsorsOne can help the brand grow by financing the purchase orders from wholesales and provide this capital to the brand to manufacture their product. A true partnership to create a Bn dollar brand, through innovative marketing, distribution and financing.
Retail
Retail is excited about your product and our wholesalers can reach 10’s of thousands for retail store for each brand. SponsorsOne will stay with our brands all the way to the point of sale regardless if it is a click or a scan. SponsorsOne, with its extensive retail relationships, deal in 4 major retail categories; CB wellness, specialty foods, fashion and beauty. Within those categories there are different types of retail stores.
Department Stores
- A place for consumers to shop for a variety of products under one roof.
Big Box Store
- Major retailers specializing in one type of product.
Discount Stores
- Department stores that stock discounted items.
Warehouse Stores
- No frills warehouses often requiring membership.
Mom-and-Pop Stores
- Smaller, niche stores run by small business owners.
“Closing The Loop Between The Influencer And Retail Distribution.”
By adding influencer marketing to the distribution network, word of mouth marketing will drive consumers to stores (online or bricks and mortar) to buy the brand’s product and SponsorsOne has access to them all.
#2 Key Potential SPONF Catalyst - 2 Weeks Ago The Company Released A Major Press Release
SponsorsOne Introduces a Proprietary Immune Boosting Beverage
Tuesday, May 5, 2020 2:00 AM
WATERLOO, ONTARIO / ACCESSWIRE / May 5, 2020 / SponsorsOne Inc., (CSE:SPO)(Frankfurt:5SO)(OTC PINK:SPONF) the Company that makes small brands BIG through large, engaged, authentic communities of influencers that buy and support the brands they love, is pleased to announce it intends to be one the first companies to deliver immune system boosting beverages with water-soluble micronutrient ingredients in a single molecular structure to the U.S. The drinks support the immune system, help with focused energy, post-exercise recovery and drug-free relaxation and sleep.
"Health and wellness are top of mind around the world today and bringing a new technology to deliver micronutrients in a new way, in a higher dose with high bioavailability will change the way we consume nutrients", states Myles Bartholomew, CEO of SponsorsOne Inc. "By efficiently delivering [...] formulations in a novel, effective manner, we can address health, wellness, and performance for all ages."
The US Beverage market has shifted towards health and wellness which now represent 41% of the total beverage volume and over 50% of the market value. The US Beverage industry, excluding alcoholic beverages, consumed over 60 billion gallons of drinks in 2018 generating $188Bn in wholesale revenue. The shifting beverage landscape continues the long-term trend away from sugary and traditional hot beverages towards a healthier beverage choice states BMC Strategic Associates, October 2019.
This novel nutritional technology is the only one available globally that can seamlessly combine both fats- and water-soluble molecules in a beverage providing the following benefits:
- Promotes lower need for sugar or complex flavor systems to mask the mineral taste
- Enables efficient absorption in the body
- Provides fast delivery of benefits
- Helps designer beverages to target what consumers are looking for
This proprietary process will allow us to infuse water-soluble ingredients without the use of any chemicals or additives allowing for full bioactive absorption within the body compared to alternatives. Our plan is to first release an Immune Boost Beverage to include: Calcium, Magnesium, Zinc, Iron and will first be marketed to help address the current COV-19 crisis and then follow with a Recovery, Sports, Energy and Relax beverage under the same [...] name.
Read the full article here.
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#3 Key Potential SPONF Catalyst - SponsorsOne Operational Update
Waterloo, Ontario, March 27, 2020: SponsorsOne Inc. (CSE:SPO), (Frankfurt: 5SO), (OTC:SPONF), the Company that makes small brands BIG through large, engaged, authentic communities of influencers that buy and support the brands they love, provides an operational update.
“Our work with external brands over the years has led us to evolve our strategy. Our platform gives us the competitive advantage to rapidly build a brand and launch it in the market,” states Myles Bartholomew, CEO of SponsorsOne. “With that in mind, our focus is shifting to creating and building brands in-house with a focus on the Beverage and CB market.”
SponsorsOne has combined it’s advanced digital marketing platform (SponsorCoin) with a distribution platform of over 100,000 retailers. SponsorsOne Media creates the brand, the marketing strategies, and develops engaging content delivered over social media. Brands can be conceived, built, and launched rapidly as new market opp's emerge, giving SPO first-mover advantage in any category.
With the refined focus, SPO is getting ready to make its move into the craft alcohol marketplace and well as the functional water market. Our distribution platform is growing as we add distributors, wholesalers, and retailers to provide coverage across North America. The current retail reach through this network is over 100,000 retail locations and demand for craft alcohol and functional water is growing rapidly.
We have enhanced the SponsorCoin platform to handle cash commission payments for sales to influencers. This includes direct-to-consumer sales and tracking influencers leading to a retail sale in one of the many physical store locations. This functionality will be rolled out later this year. Mobile app development is still underway, making accessibility for influencers to create authentic content and monitor engagement through many network layers. The SponsorCoin pays for content creation and engagement and pays cash commission for sales.
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