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Newly IPO'd Nasdaq Profile (TRNR) Could Be Set To Disrupt The At-Home Fitness Market In A HUGE Way
May 1st
Greetings Readers,
The health and fitness industry in the United States is flourishing and displays no indication of decelerating anytime soon.
Maintaining good health and appearance will always remain fashionable, and the pandemic has forced more individuals to adopt their health regimen at home.
This transformation has significantly altered the at-home fitness market, which has resulted in a market that forward-thinking companies can excel in.
And right now, I'm going to deliver the name and ticker symbol of one such company right to your screen.
With a recent IPO under their belt, this company has joined the Nasdaq Global Market and could start gaining significant attention.
Welcome to: Interactive Strength, Inc. (d/b/a FORME) (NASDAQ: TRNR)
This company has created an all-in-one smart home gym designed to connect people with real, elite coaches in all areas of fitness and wellness, including personal training and specialized sport instruction, nutrition, sleep, mindfulness, and injury rehabilitation.
But before we get too far, let's hop in our time machine for a second and think about recent entries to the Nasdaq in the home fitness market.
Fine. I'll just come out with it...
Were you paying attention in 2019 when Peloton, Interactive Inc. (PTON) IPO'd?
Even after getting thrashed in recent years, as of 4/28/23, the company still has a market cap of over $3Bn.
But why did Peloton fall from grace? The pandemic ending? Issues with bikes breaking? Recalls? Name it.
There's a long list of different issues, but here's the one glaring thing that you can take away from their ride...
Innovation is desired in the home fitness market and this company could be in prime position to take advantage of this opening.
The Top 10 Reasons To Get NASDAQ:TRNR On Your Radar Now:
No 1: Through years of research and development, FORME has developed a smarter business model, compared to its peers, that is designed to generate high annual recurring revenue.
No. 2: FORME began mass production of its smart home gyms at the end of 2022 and is already sold out.
No. 3: The company’s current product portfolio consists of FORME Studio, FORME Studio Lift, and health coaching services, including a VOD membership, and Live 1:1 personal training, addressing a large consumer base.
No. 4: The Company’s management includes industry leaders who bring strength in finance and fitness: Trent Ward, Chief Executive Officer, who had a successful career in fi-nan-ce having worked at Citadel, Deepak Mulchandani, Chief Technology Officer, who was Head of Engineering at Peloton.
No. 5: FORME is differentiated as the only company to offer live 1:1 and asynchronous coaching memberships from the industry’s highest quality personal trainers.
No. 6: According to the 2021 Global Wellness Institute, total global spending in the wellness industry in 2020 was $4.4Tn, of which approximately $740Bn was spent on fitness and other categories of wellness, including yoga, barre, and Pilates.
No. 7: Online/digital fitness, fitness apps, fitness equipment, and fitness tracker markets all experienced significant growth due to the pandemic.
No. 8: One of the best ways to protect, improve and transform your health is to work with an expert. FORME has hired a team of world-class trainers in the fitness and wellness industry.
No. 9: FORME designed their product portfolio to be modular and customizable so that their product and service offerings can be tailored to a broad range of fitness goals, budgets, and needs, thereby accessing a larger addressable market.
No. 10: According to the company’s research, they believe their total addressable market includes nearly 10 million households, representing total potential revenue of $18Bn, all of which is in the United States.
A Massive Addressable Market
Over the five years to 2022, revenue for the Personal Trainers industry was estimated to rise at an annualized rate of 1.9% to $12.3Bn, including a 0.2% increase in 2022 alone.
At-home fitness has really expanded its reach in the last two years, with 85% of those surveyed by GoodFirms emphasizing “the importance of emotional, mental, and spiritual health to promote overall physical wellness and quality of life.”
Successful brands should seek ways to incorporate their products into a broader scope of wellness, looking at all forms of healing.
Companies like (NASDAQ: TRNR) with the vision to adapt, innovate and diversify health and fitness, stand to gain loyalty by bringing consumers more choice, more flexibility and more direction in how to train.
FORME's Products - Premium Smart Home Gyms
