Above, you will see SPONF's 1-month chart. Right now, it is trading at bottom levels over the previous 30-day stretch.
As of close Wednesday (approx. $.0072 valuation), SPONF was displaying over 100% potential upside to those late July/ early August highs.
With the way that SPONF has been heading, it may just be a matter of time until a healthy reversal appears.
Here's the definition of a reversal:
A reversal is a change in the price direction of an asset. A reversal can occur to the upside or downside. Following an uptrend, a reversal would be to the downside. Following a downtrend, a reversal would be to the upside. Reversals are based on overall price direction and are not typically based on one or two periods/bars on a chart.
Now, what could be tipping off the beginning of a reversal?
Right now, SPONF is displaying multiple oversold leaning technical indicators (as of close Wednesday). Here they are:
- 9-Day Relative Strength Index - 37.77%
- 14-Day Raw Stochastic - 23.17%
- 14-Day Williams %R - 76.83%
With a history of short-term breakouts in 2020, it will be important to watch these oversold leaning technicals closely as they could help trigger SPONF's next major bounce.
This summer alone has seen SPONF go on big, triple-digit short-term runs. Here are a few:
- On June 1st, SPONF ran from a low of $.015 to a high of $.035 the following day. That surge accounted for a 133% move.
- On July 29th, SPONF ran from a low of $.008 to a high of $.0187 the following day. That run gave SPONF another 133% move.
- Finally, on August 18th, SPONF ran from a low of $.0065 to a high of $.0135 the following day. This final run totaled a breakout of 107% short-term.
Historically, SPONF has been a breakout machine. Could another potential catalyst spark this profile's next major run?
#2 Key Potential SPONF Catalyst
SponsorsOne And Volunteer Botanicals Enter Into Collaboration To Develop Proprietary Brand Of Beauty And Wellness C*B*G Products
Industry Reports Project Wellness And Beauty Market To Reach $23.7Bn By 2023*
WATERLOO, ON / ACCESSWIRE / May 18, 2020 / SponsorsOne Inc., (CSE:SPO)(Frankfurt:5SO)(OTC PINK:SPONF) A company that utilizes its proprietary platform that combines digital marketing, wholesale and retail distribution, branding and operational & funding capital, giving it a competitive first-mover advantage in rapidly building, launching and selling proprietary brands focused in the craft Alcohol, Functional Beverage and CB Sectors, today announced that It has entered into a collaboration with Volunteer Botanicals, LLC, a Tennessee-based company focused on delivering fully customized, botanical-based products for product creators and medical practitioners, to create a proprietary new branded line of products for the company.
Volunteer is also the source for the two recently introduced products, namely a line of flavored, chewable tablets delivering a 20mg dose of C*B*G and a C*B*G sublingual dissolving tablet that delivers 10mg in a very small 6mm size. These products are marketed under the marketing management agreement with GO Nutraceutical's branded line of [...] products.
This new line is the company's entrance into beauty markets - "Where Wellness meets Beauty." SPO will create a new proprietary brand under a wholly-owned subsidiary to market the as of yet unnamed brand, utilizing the formulations delivered by Volunteer.
The company has charged Charles Harbison to oversee this subsidiary. He is a full-time employee of the company and is its Executive in charge of Brand Management. He previously launched his own luxury brand HARBISON, which, since its launch, garnered the attention of the fashion world including iconic public figures, celebrity stylists, power influencers, and editors. He dressed luminaries like Beyonce and Michelle Obama in his designs. Both his collection and his creative talent have been featured across major fashion media outlets including Vogue, Harper's Bazaar, WWD, Refinery 29, and Elle. Harbison has also consulted for a range of top brands including Emanuel Ungaro, Michael Kors, Cult Gaia, and Nicholas the Label.
Mr. Harbison said: "Through my long-standing career in building fashion brands both domestically and internationally, I have found customers today are most excited about the infusion of health, wellness, and eco-responsibility into the beauty and fashion sectors. We will build a beauty product assortment that reflects this current sentiment, aligning the health intentions of today's customer with the naturally derived healing nature of C*B*G and the culturally relevant, globally inclusive branding of today."
Myles Bartholomew, CEO of SponsorsOne, added: "The beauty and wellness markets require a different marketing technique than the CB markets. We needed someone with an impeccable track record and the specific experience in the beauty and fashion markets to take the lead on our new brand. We were extremely lucky to have Charles overseeing this foray into the beauty and wellness markets. Consumer acceptance of the infusion markets is growing rapidly we are moving expeditiously to build a really great brand during this window of opp. We want to be standing there owning a really terrific brand that will generate revenues for the company in this rapidly expanding market and create a very successful brand that could become a target for acquisition, further enhancing our [...]"
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Digital Advertising - Key Trends Heading Into 2020
Worldwide, digital advertising will likely hit $336Bn, more than half of the predicted $656Bn globally across all media. Overall ad spend growth in 2020 could be twice as fast as in 2019.
The digital advertising landscape is constantly evolving to meet the demands of consumers today. More consumers head to digital channels to research, shop and find product recommendations. Just as importantly, they have very specific attitudes towards how brands decide to engage them while they are online.
SponsorsOne is the leader in the next evolution of digital marketing through influencer marketing, storytelling, and digital-commerce with the SponsorCoin platform and its highly scalable - smart contract-based digital-currency. Combined, this allows brands to build and manage exclusive and highly engaged communities of influencers (from pro to micro-influencers) within the social realm.
SponsorsOne is the leader in the next evolution of digital marketing through micro-influence, storytelling and digital-commerce with the SponsorCoin platform and its highly scalable – smart contract based digital- currency. Combined, this allows brands to build and manage exclusive and highly engaged communities of influencers (from pro to micro-influencers) within the social realm.
The SponsorCoin platform provides for data-driven marketing campaigns that will change the way brands connect with their customers. SponsorCoin is a tool for brands to inspire real movements around their products and services in which their most valuable customers become their best salespeople, producing far higher R*O*I than current social media advertising methods.
SPONF Is Disrupting the Traditional Advertising Model
Sell Direct or Through Retail
No big upfront marketing fees, everyone in the community earns when there is a sale. This allows small brands with small budget look national overnight, everyone gets a "W". Your community of influencers can drive sales to your retailers or direct to your online store, either way everyone involved earns.
Customers are influencers
Imagine if you could get rewarded for every tweet, pin, share, and ‘like’ you post about your favorite brands which can be used to procure more stuff from your favorite brands. The more you engage, the bigger the rewards and cash commissions! Level up to get bigger and better discounts on participating products.
Connect directly with consumers
Consumers now look to influencers to make buying decisions and introduce new brands that share their values. SponsorsOne lets small brands bypass traditional display ads and word search advertising, and connect directly with consumers through entertainment and social media influence. Brands benefit from authentic, word-of-mouth engagement and interactive posts and videos that feature the brand.
BIG data!
Real time data to drive ROI for brands, what's working within social media right now, as it changes from moment to moment, trend by trend. Campaigns can be adjusted in real time after they are launched, intelligence built into each campaign that creates authentic engagement with the campaign and brand, etc.
Multi Channel Distribution
“SponsorsOne is making small brands Big, even faster now by opening up wholesale/retail distribution. This gives Brands access to every major retailer in their country.”
Direct To Consumer
Brands can sell their products direct to consumers using their online eCommerce platform. Shopify is fully integrated into the SponsorCoin platform and allows the brand community members to automatically apply discounts and SponsorCoins at checkout making the procurement process seamless. Brands can create a branded store front to drive their message to the consumer and maintain their unique look and story. The SponsorCoin platform can connect to the brand’s current eCommerce store or we can build it for the brand through our team at SponsorsOne Media. The upside is, brands who go direct to consumer take ownership over their most important assets, their customers. Owning the customer relationship provides much more leverage to increase customer lifetime value. Shoppers now have a chance to connect with the brand whenever they want, on their terms
Wholesale
SponsorsOne can build a national wholesale/retail distribution network for our brands. “Making Small Brands Big”, will be done faster by entering this channel alongside direct to consumer. Wholesale is a big leap for a growing brand. When a brand has the capacity to produce large quantities of their product, SponsorsOne can guide them through their next stage of growth. Our wholesale partners are always sourcing trending products to make sure that they can supply the most up-to-date goods to retailers. SponsorsOne can help the brand grow by financing the procurement orders from wholesales and provide this capital to the brand to manufacture their product. A true partnership to create a Bn dollar brand, through innovative marketing, distribution and financing.
Retail
Retail is excited about your product and our wholesalers can reach 10’s of thousands for retail store for each brand. SponsorsOne will stay with our brands all the way to the point of sale regardless if it is a click or a scan. SponsorsOne, with its extensive retail relationships, deal in 4 major retail categories; CB wellness, specialty foods, fashion and beauty. Within those categories there are different types of retail stores.
Department Stores
- A place for consumers to shop for a variety of products under one roof.
Big Box Store
- Major retailers specializing in one type of product.
Discount Stores
- Department stores that supply discounted items.
Warehouse Stores
- No frills warehouses often requiring membership.
Mom-and-Pop Stores
- Smaller, niche stores run by small business owners.
“Closing The Loop Between The Influencer And Retail Distribution.”
By adding influencer marketing to the distribution network, word of mouth marketing will drive consumers to stores (online or bricks and mortar) to buy the brand’s product and SponsorsOne has access to them all.
#3 Key Potential SPONF Catalyst
SponsorsOne Introduces a Proprietary Immune Boosting Beverage
WATERLOO, ONTARIO / ACCESSWIRE / May 5, 2020 / SponsorsOne Inc., (CSE:SPO)(Frankfurt:5SO)(OTC PINK:SPONF) the Company that makes small brands BIG through large, engaged, authentic communities of influencers that buy and support the brands they love, is pleased to announce it intends to be one the first companies to deliver immune system boosting beverages with water-soluble micronutrient ingredients in a single molecular structure to the U.S. The drinks support the immune system, help with focused energy, post-exercise recovery and drug-free relaxation and sleep.
"Health and wellness are top of mind around the world today and bringing a new technology to deliver micronutrients in a new way, in a higher dose with high bioavailability will change the way we consume nutrients", states Myles Bartholomew, CEO of SponsorsOne Inc. "By efficiently delivering [...] formulations in a novel, effective manner, we can address health, wellness, and performance for all ages."
The US Beverage market has shifted towards health and wellness which now represent 41% of the total beverage volume and over 50% of the market value. The US Beverage industry, excluding alcoholic beverages, consumed over 60 billion gallons of drinks in 2018 generating $188Bn in wholesale revenue. The shifting beverage landscape continues the long-term trend away from sugary and traditional hot beverages towards a healthier beverage choice states BMC Strategic Associates, October 2019.
This novel nutritional technology is the only one available globally that can seamlessly combine both fats- and water-soluble molecules in a beverage providing the following benefits:
- Promotes lower need for sugar or complex flavor systems to mask the mineral taste
- Enables efficient absorption in the body
- Provides fast delivery of benefits
- Helps designer beverages to target what consumers are looking for
This proprietary process will allow us to infuse water-soluble ingredients without the use of any chemicals or additives allowing for full bioactive absorption within the body compared to alternatives. Our plan is to first release an Immune Boost Beverage to include: Calcium, Magnesium, Zinc, Iron and will first be marketed to help address the current CV-19 crisis and then follow with a Recovery, Sports, Energy and Relax beverage under the same [...] name.
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#4 Key Potential SPONF Catalyst
SponsorsOne enters into a 3 Year Brand Management Agreement with GO Nutraceuticals Inc.
WATERLOO, ON / ACCESSWIRE / February 5, 2020 / SponsorsOne Inc., (CSE:SPO) (Frankfurt:5SO), (OTC:SPONF) the Company that makes small brands BIG through large, engaged, authentic communities of influencers that buy and support the brands they love, announces that it has entered into a three year Brand Management Agreement with GO Nutraceuticals Inc. ("GO"), a leading provider of organic botanicals infused with whole-plant hemp canna*binoids (CBs).
"SponsorsOne is very excited about building this new category in the CB market, the raw - all-nat infusions provide tremendous efficacy above the current highly processed, CB products," states Myles Bartholomew, CEO of SponsorsOne. "We have worked with GO to build the branding from the ground up and now ready to launch into the USA markets."
GO has developed a molecular infusion process that preserves the raw and natural state of the plant and in a one-step process by infusing the hemp flower with flax seed and an array of botanicals such as chamomile, passionflower, lavender, valerian, ginkgo, ginseng, to name a few. The one-step infusion process has created the first all-NAT, raw oil that provides tremendous benefits to the user by preserving the molecular structure and nutrients in the plant - "The Way Mother Nature Intended." All 120 CBs create the Entourage Effect and combined with known health benefits of Flax Oil, and this raw plant category is finally created.
GO is developing a direct to consumer launch using the SponsorsCoin platform with a fully integrated Shopify platform, providing a branded storefront, back end payment settlement, order management, fulfillment, and shipping logistics. Samples of the GO Ease product are being sent to influencers across the USA for evaluation and are expected to launch within 60 days.
The three-year Brand Development Agreement includes the build and management of the influencer community, the build, and management of the Shopify platform, which generates 20% of revenue for SPO on every sale. Also, SponsorsOne Media provides creative service, content production, packaging and branding design, web and storefront design on a fee for service basis.
Opp's for a master distribution agreement are in discussion and are under assessment by SPO, whereby GO's product will be available to wholesale/retail across the USA.
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